Dossier
World Travel & Tourism Council
Coverage of World Travel & Tourism Council in the Nexus archive.
- Does Mexico need more tourists? A perspective from our CEO
Tourism contributes significantly to Mexico's economy, with direct and indirect impacts reaching up to 15% of GDP. Mexico received 48 million international tourists in 2025, ranking sixth globally, but has substantial growth potential compared to countries like Spain and France. The CEO argues for economic diversification, including expanding tourism, to offset risks from AI and robotics in manufacturing.