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The Nexus
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Walmart Connect

Coverage of Walmart Connect in the Nexus archive.

Earliest in view: Jun 24 · 15:12 UTCMost recent: Jun 25 · 07:00 UTC
Co-mentioned in this coverage
Walmartorganization2Vibe.coorganization2Ryan Maywardperson2Amazonorganization1John Furnerperson1Vizioorganization1David Gugginaperson1Seth Dallaireperson1Wall Street Journalorganization1Varietyorganization1
Recent coverage
  • BUSINESSJun 25 · 07:00 UTCFORTUNE
    Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business

    Walmart acquired Vibe.co, a French ad-tech firm, for $1.4 billion to compete with Amazon’s advertising business. The deal aims to expand Walmart’s digital-advertising capabilities, particularly for small and medium advertisers, and follows its 2024 acquisition of connected-TV maker Vizio. Walmart’s CEO John Furner is prioritizing growth in non-retail businesses like advertising to challenge Amazon’s market dominance.

  • BUSINESSJun 24 · 15:12 UTCWSOC ABC CHARLOTTE
    Walmart buys advertising tech firm Vibe.co

    Walmart is acquiring Vibe.co, a French advertising-technology firm, for $1.4 billion to enhance its Walmart Connect advertising solutions. The deal includes $1.2 billion in cash and $180 million in executive compensation, aiming to attract small- and medium-sized advertisers.