Dossier
Uncle Herschel
Coverage of Uncle Herschel in the Nexus archive.
- Cracker Barrel CEO steps down nearly a year after logo change inflamed Trump country
Cracker Barrel CEO Julie Masino is stepping down after a rebranding effort, including a controversial logo change, led to customer backlash and declining sales. The company will be led by David Deno, former CEO of Bloomin’ Brands, starting August 10. President Donald Trump criticized the logo change on Truth Social, urging the company to revert to the original design.
- Cracker Barrel CEO to step down after overseeing logo backlash last year
Cracker Barrel CEO Julie Masino is stepping down after the company faced backlash over a logo change that removed Uncle Herschel. Critics labeled the chain 'woke' and 'soulless,' with Donald Trump publicly criticizing the update.