Dossier
Tom Holland
Coverage of Tom Holland in the Nexus archive.
- You can't escape ads for the new Spider-Man movie — even in your BMW
BMW is displaying promotional ads for the new 'Spider-Man: Brand New Day' movie in its vehicles as part of a collaboration with Marvel. The ad includes a banner, full-screen animation, and ambient lighting changes, appearing in around 70 markets until August 10. Some online critics called the marketing tactic 'disappointing' and 'cheapens BMW.'