Dossier
Tmall Group
Coverage of Tmall Group in the Nexus archive.
- CU in China: Why South Korean retail giant is adopting ‘online first’ strategy
South Korean convenience store chain CU, operated by BGF Retail, is cautiously entering the Chinese market through a limited online trial on Alibaba's Tmall platform, selling 11 products via partner Ningshing Ubay. This 'online first' strategy contrasts with other multinational brands that prioritize physical outlets.
- Can Pop Mart sustain the Labubu juggernaut as China sales cool?
Chinese toymaker Pop Mart experienced a 5% year-on-year decline in domestic online sales in May 2024, with sales also dropping 14% from April and 25% below the average monthly level. The decline raises concerns about the sustainability of demand for its intellectual property, including the Labubu character.