Dossier
The Big Biscuit
Coverage of The Big Biscuit in the Nexus archive.
- Americans are swapping steak dinners for egg breakfasts
Breakfast is gaining popularity in the U.S. as Gen Z and millennials seek affordable, health-conscious dining options. Revenue from breakfast restaurants increased from $13.8 billion in 2019 to $15.6 billion in 2025, driven by social dining and innovative menu items.