Dossier
TBR Chauffeur Service
Coverage of TBR Chauffeur Service in the Nexus archive.
- Lyft is coming for corporate travel
Lyft is targeting the corporate travel market by partnering with airlines and hotels to offer high-end services like TBR chauffeur upgrades. CEO David Risher emphasizes an 'up and out' strategy, focusing on geographic expansion and premium customer appeal, while collaborating with Waymo on autonomous vehicles through an asset-light approach.