Super Bowl

The U.S. soccer match against Bosnia-Herzegovina was the most-watched English-language telecast in history with 24.4 million viewers and a peak of 31.8 million. The U.S. won 2-0, advancing to the World Cup round of 16 for the first time since 2002. The event surpassed the 2015 FIFA Women’s World Cup Final in viewership and was compared to the 2025 Super Bowl.

The U.S. men's soccer team's 2-0 victory over Bosnia-Herzegovina in the World Cup was the most-watched soccer telecast in English language history, with 24.4 million viewers and a peak audience of 31.8 million. The match surpassed the 2015 FIFA Women’s World Cup Final in viewership and marked the U.S. team's first knockout-stage win since 2002.

San Francisco Mayor Daniel Lurie, an avid soccer fan and investor in 49ers Enterprises (which owns Leeds United), is preparing to host U.S. World Cup matches in the Bay Area. He aims to use major events like the World Cup and Super Bowl to revitalize San Francisco's image and attract visitors. The U.S. team's July 1 match will be held at Levi's Stadium in Santa Clara, though Lurie seeks to associate the event with San Francisco.

Katie Wilson has emerged as an unexpected figure in Seattle's sports boom, driven by a Super Bowl title, World Cup success, and buzz around the Sonics. The article highlights her role amid the city's recent sports achievements.

The Chicago Bears are investing heavily in safeties Coby Bryant and Dillon Thieneman, pairing a veteran with a first-round rookie. Bryant advises Thieneman to slow down during practices, while coaches highlight their combined versatility and potential to strengthen the defense.

The New York Knicks have accepted a White House invitation to celebrate their NBA championship, while the Seattle Seahawks' Super Bowl visit remains unresolved. Knicks owner James Dolan confirmed the team's pending White House trip, whereas the White House press office stated no details have been finalized for the Seahawks. The Eagles' 2025 White House visit is contrasted with the Seahawks' uncertain plans.

Disney is expanding its advertising business by selling ads for the Super Bowl, Oscars, and Grammys in 2027. Rita Ferro, Global ad president, is leading this initiative.

Retail traders now have the opportunity to own a slice of Kalshi, a derivatives trading platform, as part of the broader private-asset boom. The Commodity Futures Trading Commission is requesting explanations from Crypto.com and Kalshi regarding their Super Bowl event contracts and their compliance with derivatives regulations.

A prediction market watchdog has launched a six-figure ad campaign ahead of a Senate hearing. The campaign comes as prediction markets like Kalshi gain attention. The ad campaign will not include Super Bowl broadcast spots.

The Commodity Futures Trading Commission is asking Crypto.com and Kalshi Inc. to explain how their recently launched Super Bowl event contracts comply with derivatives regulations. Kalshi Judge predicts the tribe will win a block on sports contracts. The issue is related to compliance with derivatives regulations.

Hims & Hers Health Inc.'s weight-loss drugs are facing rising competition, with a Super Bowl ad sparking pushback from branded drugmakers' lobbying group, citing misleading marketing. The company's sales may be impacted by increasing competition in the weight-loss drug market. Hims & Hers Health Inc. is experiencing challenges in promoting its products.

Dreame, a Chinese robot vacuum company, spent $10 million on a Super Bowl ad to launch its global expansion ambitions, aiming to become a major consumer electronics brand. The move is compared to Quibi's failed Super Bowl ad, highlighting the high-stakes gamble.