DossierENTITY

Sports 2.0

Coverage of Sports 2.0 in the Nexus archive.

Earliest in view: Jul 31 · 16:42 UTCMost recent: Jul 31 · 16:42 UTC

Co-mentioned in this coverage

Recent coverage

BUSINESSJul 31 · 16:42 UTCFORTUNE
Mark Cuban’s Las Vegas A’s investment is his ‘Sports 2.0’ Dallas Mavericks playbook all over again — with one key change
Mark Cuban, through Harbinger Sports Partners, has acquired a minority stake in the Las Vegas Athletics, marking his first ownership in Major League Baseball. His approach, dubbed 'Sports 2.0,' focuses on treating sports franchises as entertainment brands with diverse revenue streams, similar to his transformative strategy with the Dallas Mavericks.