Dossier
Simon-Kucher
Coverage of Simon-Kucher in the Nexus archive.
- Young Americans redefine the American dream as costs rise and priorities shift
Young Americans continue pursuing their version of the American Dream, but economic pressures like rising grocery costs and housing obstacles are forcing them to make tradeoffs in their work and spending habits. The desire for traditional milestones is countered by a growing value placed on personal freedom, flexibility, and experiences over material possessions.