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Shay Mitchell

Coverage of Shay Mitchell in the Nexus archive.

Earliest in view: Jul 15 · 10:00 UTCMost recent: Jul 15 · 10:00 UTC

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BUSINESSJul 15 · 10:00 UTCBUSINESS INSIDER
How a buzzy luggage brand turned TikTok hate comments into a product road map
BÉIS, a luggage brand founded by actor Shay Mitchell, is using TikTok hate comments to redesign its popular Weekender bag. The company cataloged negative feedback about the product's weight and straps and incorporated changes into a relaunch. BÉIS also engaged critics and fans by sending updated bags and inviting feedback, aiming to build brand loyalty through responsiveness.