Rufus
Coverage of Rufus in the Nexus archive.
- What €40 billion means for Europe — and what happens next
Amazon announced a €40 billion investment in the European Union in 2025, supporting over 1 million jobs and 100,000 small businesses. The investment emphasizes cross-border economic growth, AI-driven innovations like personalized shopping and operational efficiency, and reducing regulatory barriers to foster innovation.
- Retailers keep tinkering with their AI shopping assistants, in search of better service
Amazon is combining its Rufus AI shopping assistant with its Alexa+ platform. This move comes after CEO Andy Jassy recently praised Rufus. The integration aims to improve service.
- Amazon launches an AI shopping assistant for the search bar, powered by Alexa+
Amazon has launched a new AI shopping assistant called Alexa for Shopping in its search bar, replacing Rufus assistant. This personalized assistant is powered by Alexa+. The new feature aims to improve the shopping experience for Amazon users.
- Amazon’s built-in AI price history expands to show the entire last year
Amazon has expanded its built-in AI price history feature to display a product's price changes over the past year. The update comes ahead of Amazon's Prime Day, amid a California lawsuit accusing the company of price-fixing by pressuring vendors to raise prices at other retailers.