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Rich Gelfond

Coverage of Rich Gelfond in the Nexus archive.

Earliest in view: Jul 23 · 19:55 UTCMost recent: Jul 23 · 19:55 UTC

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BUSINESSJul 23 · 19:55 UTCBUSINESS INSIDER
IMAX's CEO isn't buying Disney's 'Infinity Vision' pitch for 'Avengers: Doomsday': It's just 'marketing'
IMAX CEO Rich Gelfond dismissed Disney's 'Infinity Vision' initiative as a marketing effort, stating it lacks technological innovation. 'Avengers: Doomsday' will not play in IMAX due to a scheduling conflict with 'Dune: Part 3' on December 18, prompting Disney to promote its own large-format certification for non-IMAX theaters.