Dossier
RedBird IMI
Coverage of RedBird IMI in the Nexus archive.
- Jeff Zucker is banking on the UAE to help build his new $8 billion entertainment empire
Jeff Zucker's Banijay Entertainment, formed through an $8 billion merger with All3Media, is backed by UAE-based RedBird IMI. The partnership aims to leverage the UAE's investment in media to expand global content creation. The new entity spans 25 countries and includes a vast library of programs like MasterChef and Survivor.
- ‘The UAE has been a fantastic investor’: Jeff Zucker hails UAE partnership after Banijay merger
Jeff Zucker, CEO of RedBird IMI, praised the UAE's investment in media after the Banijay-All3Media merger, highlighting the UAE's patience and global risk-taking. The new entity, Banijay Entertainment, will be the world's largest independent production company, with plans to expand in the Gulf through live events, sports, and gaming.