Dossier
Pluto TV
Coverage of Pluto TV in the Nexus archive.
- Paramount+ is building out a free tier to lure cost-conscious viewers
Paramount+ plans to introduce a free tier to attract cost-conscious viewers, starting with the mobile app in Q3. The free tier will allow users to watch select movies and shows after registering with an email, aiming to drive subscriptions and retain past customers. The strategy aligns with competitors like YouTube and Apple TV offering free content amid rising prices at paid streamers.
- Paramount is reshuffling streaming teams as David Ellison's tech vision comes into focus
Paramount is reorganizing its streaming teams to unify Paramount+ and Pluto TV under a single tech platform, aiming to improve efficiency and recommendations. The changes involve reassigning staff post-convergence without layoffs, while key hires in AI and ad sales support David Ellison's tech-focused strategy.