PMG
Coverage of PMG in the Nexus archive.
- Xbox's new bet on advertising could shake up gaming — if players don't revolt
Xbox is testing ad-supported free game streaming to replace Game Pass subscriptions, aiming to boost profitability amid restructuring. The move faces challenges in balancing ad integration with player experience, as gaming audiences are historically averse to ads. Microsoft's strategy leverages its adtech stack and Activision Blizzard's assets to expand into gaming advertising.
- Amazon Prime Day total online spending surpasses Adobe estimate
Online spending during Amazon's Prime Day reached $26.4 billion, surpassing Adobe's initial estimate of $26.3 billion and showing a 9.3% increase from the previous year. Competitors like Walmart and Target offered overlapping promotions, while Adobe reported similar discount rates as last year, with 'buy now, pay later' features accounting for 6.6% of orders. Amazon stated it was 'pleased with the positive customer response' but criticized external data sources as 'often inaccurate.'