Dossier
Old Gringo
Coverage of Old Gringo in the Nexus archive.
- What’s behind a boom in the Western boot business?
The Western boot market is experiencing significant growth, driven by cultural trends like the TV show 'Yellowstone' and Beyoncé's 'Cowboy Carter' album. Boot sales have surged, with retailers like Boot Barn expanding rapidly and the global market exceeding $1 billion. Locals and tourists in Nashville, a key hub, are embracing cowboy boots as both fashion and investment.