Nielsen
Coverage of Nielsen in the Nexus archive.
- Netflix bets on short episodes as it looks to claw viewing time from YouTube
Netflix is adding short-form content through partnerships with publishers like Condé Nast and BuzzFeed Studios to compete with YouTube. The move, described as 'straight out of the YouTube handbook,' aims to increase user engagement with snackable videos ranging from 3 to 20 minutes, following previous attempts like the 'Fast Laughs' feature.
- This chart shows how Fox buying Roku could create a media giant with more US TV viewership than Netflix
Fox is acquiring Roku to expand its free, ad-supported streaming presence, potentially giving it a larger US TV viewership share than Netflix. The deal would combine Fox's existing services like Tubi with The Roku Channel, positioning Fox as a major player in free streaming as paid services raise prices.
- It’s parliament, not Love Island: Queensland’s ministerial affair drama becomes a sordid distraction
Queensland's ministerial affair drama has become a distraction in parliament, with question time featuring sordid allegations and unlikable cast. The drama is being compared to reality TV shows like Love Island. The Queensland parliament's question time is not typically a highly watched event.