Dossier
Neil Kiefer
Coverage of Neil Kiefer in the Nexus archive.
- Hooters aims to rebrand as family-friendly restaraunt
Hooters is working to rebrand itself as a family-friendly restaurant, as stated by CEO Neil Kiefer. The company aims to shift its brand image to appeal to a broader audience.
- Hooters wants you to bring the whole family
Hooters CEO Neil Kiefer is attempting to rebrand the restaurant chain as a family-friendly neighborhood establishment, moving away from its traditional image centered on its servers' revealing uniforms.