Dossier
Molsheim
Coverage of Molsheim in the Nexus archive.
- Bugatti's Americas COO remembers clients' kids' birthdays — and makes his own PowerPoints
Bugatti Americas COO Sascha Doering emphasizes personal relationships with high-earning clients, including remembering their children's birthdays and maintaining regular contact. The company is preparing to produce its new Tourbillon hybrid hypercar, limited to 250 units, which combines a V16 engine with electric motors.