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Mixue

Coverage of Mixue in the Nexus archive.

Earliest in view: Jun 5 · 16:01 UTCMost recent: Jun 5 · 16:01 UTC
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  • BUSINESSJun 5 · 16:01 UTCSCMP CHINA
    How Chinese drink chains are testing the limits of soft power

    Chinese drink chain Mixue is expanding rapidly in Brooklyn, New York, with customers like Makeda George praising the quality of its bubble tea. Many patrons initially assume the brand is Asian but not specifically Chinese due to its branding. The article highlights the growing presence of the chain in the area.