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Microdramas

Coverage of Microdramas in the Nexus archive.

Earliest in view: Jun 10 · 11:34 UTCMost recent: Jul 1 · 14:17 UTC
Co-mentioned in this coverage
Carly Gomezperson1Crocsorganization1Cannes Lions International Festival of Creativityorganization1Business Insiderorganization1Idilioorganization1Gabriela Tafurperson1a16z Speedrunorganization1David Velezperson1Nubankorganization1Jeffrey Katzenbergperson1Stanfordorganization1
Recent coverage
  • BUSINESSJul 1 · 14:17 UTCBUSINESS INSIDER
    Microdramas are one way Crocs is reaching consumers, says Carly Gomez, the brand's top marketer

    Carly Gomez, Crocs' chief marketing officer, announced that the company is producing microdramas as part of their marketing strategy, positioning themselves as early adopters in this new space. She mentioned the initiative was inspired by one of the brand's employees during her speech at the 2026 Cannes Lions International Festival of Creativity.

  • BUSINESSJun 10 · 11:34 UTCTHE RIO TIMES
    Colombia App Raises $5 Million for Microdramas: Phone Soap Operas

    Colombian startup Idilio has raised $5 million in a seed round led by a16z Speedrun, with additional backing from Nubank founder David Velez and Hollywood's Jeffrey Katzenberg. The app, which focuses on short-vertical-video dramas, was founded by Gabriela Tafur, a Stanford-trained lawyer and former beauty queen.

Microdramas · Dossier · The Nexus