Mexican consumers

Chipotle, a U.S.-based fast-casual chain, opened its first location in Mexico in San Pedro Garza García, Monterrey. The expansion is managed by Alsea, a Mexican company that also operates Starbucks, Domino’s, and Burger King in Latin America. Mexican consumers have expressed concerns about the 'Americanized' version of Mexican food being introduced in the country.

Rising global costs are increasing production expenses in Mexico, leading to higher food prices and forcing consumers to reduce spending and consumption of food staples.