Dossier
Menaka Gopinath
Coverage of Menaka Gopinath in the Nexus archive.
- A debate is brewing over the risks and rewards of serving ads to AI agents
Ads designed to influence AI agents rather than humans are emerging as a new marketing channel, with companies like Time and Mobian testing 'Agent Ads' to impact AI platforms like ChatGPT. The practice raises concerns about brand safety, potential manipulation, and parallels to past controversies like Bell Pottinger's Wikipedia edits.