Dossier
Meiji
Coverage of Meiji in the Nexus archive.
- Chinese shoppers prefer domestic brands, but not when it comes to these few categories
Chinese shoppers favor domestic brands in most categories but increasingly opt for foreign competitors in chocolate, infant formula, diapers, and instant noodles. Japanese brand Meiji gained market share in chocolate due to its reputation for high quality and craftsmanship, per a report by Bain & Co and Worldpanel.