Mazda
Coverage of Mazda in the Nexus archive.
- Buyers fret as the average cost of a new car nears $50K
The average cost of a new car in the U.S. has reached nearly $50,000, up 30% in six years, driven by inflation, production shifts toward larger SUVs, and higher interest rates. Consumers face affordability challenges as monthly payments rise to $775, with fewer budget-friendly options available. Long-term loans are becoming more common but increase overall costs.
- Mazda bets on flagship CX-5 SUV, boosting sales amid rise of Chinese rivals
Mazda is focusing on its flagship CX-5 SUV to drive sales growth while facing increased competition from Chinese automakers. The strategy highlights Mazda's commitment to the popular SUV segment as a key revenue driver. This move comes as Chinese rivals intensify their presence in the global automotive market.
- Mazda's 'inchworm' brand strategy hinges on transformed dealerships
Mazda is implementing an 'inchworm' brand strategy that depends heavily on transforming its dealership network. The strategy aims to strengthen Mazda's market position through modernized dealer operations and customer experience improvements.
- Mazda starts biodiesel trial with Nippon Express to decarbonize logistics
Mazda has initiated a biodiesel trial in collaboration with Nippon Express to reduce carbon emissions in logistics.