Dossier
Lucra
Coverage of Lucra in the Nexus archive.
- You don’t need to be an AI startup to raise. Lucra has $20M to prove it.
Lucra, an eSports gamification loyalty startup, raised $20 million from Cathie Wood's ARK Invest. The investment is notable as ARK had previously been burned by a company in the same space. Lucra's success suggests that AI is not a required component for startups to raise funds.
- Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI
Cathie Woods’ ARK made its first lead investment in Lucra, a startup that reimagines corporate loyalty programs as interactive eSports. The investment was notable as it wasn’t in the AI sector, and securing ARK as a lead investor was challenging.