Dossier
Kool-Aid
Coverage of Kool-Aid in the Nexus archive.
- Kool-Aid to launch electrolyte packets with no artificial dyes as part of Kraft Heinz makeover
Kraft Heinz is modernizing its legacy brands to reverse slumping sales, including Kool-Aid launching electrolyte packets with no artificial dyes. This move is part of Kraft Heinz's makeover efforts. The goal is to improve sales and update the company's image.