Dossier
KitKat
Coverage of KitKat in the Nexus archive.
- Scaling creativity in the age of AI
The article discusses how AI is becoming essential for content creation as demand grows exponentially, with companies needing to produce more content within budget constraints. It emphasizes that responsible AI adoption, combined with protecting brand integrity and investing in creative teams, is key to scaling content production. The article highlights how AI can free creatives from repetitive work, allowing them to focus on strategic creative decisions that require human ingenuity.
- Nestle Sales of Snacks and Coffee Offset Formula Recall Impact
Nestle's sales of snacks and coffee have offset the impact of a formula recall. The company has enrolled 11,000 farming households in Ivory Coast in a program offering bonuses for education and agricultural practices.