Dossier
Group sales
Coverage of Group sales in the Nexus archive.
- The Business of Broadway: How did you get your tickets?
Broadway ticketing is described as a layered business with various buying methods beyond standard online platforms like Ticketmaster. Options include the direct box office, which offers transparent pricing; the secondary market, where prices fluctuate significantly; and group sales through licensed agencies, which provide savings of 15-25% for groups. The best purchasing strategy depends entirely on the buyer's specific situation.