Front Office Sports
Coverage of Front Office Sports in the Nexus archive.
- LIV Golf CEO refuses to guarantee circuit's remaining events will go on as scheduled with awkward sales pitch
LIV Golf CEO Scott O'Neil refused to confirm whether the remaining four 2026 season events will proceed as scheduled, despite Saudi Public Investment Fund (PIF) reports of potential funding cuts. A PIF partner described the events as 'on the fence,' while O'Neil evaded direct answers during a CNBC interview, instead promoting investment opportunities. The PIF has invested over $6 billion in LIV Golf since 2021 but has not seen a return, leading to the funding cutoff after 2026.
- Mark Cuban Sells Most of His Bitcoin, Calls It a Failed Hedge
Mark Cuban has sold most of his Bitcoin holdings, stating it failed to act as an effective hedge against fiat currency weakness and geopolitical turmoil. The billionaire investor cited Bitcoin's poor performance during the U.S.-Iran conflict compared to gold's surge as the breaking point for his confidence in the asset.
- Caitlin Clark raises eyebrows with comment on team's AI post that showed her with a distorted hand
Caitlin Clark humorously commented on a distorted AI-generated image of her hand from the Indiana Fever's Instagram post, which has since been removed. The post, initially reported by Front Office Sports, sparked lighthearted social media reactions. Clark, entering her third WNBA season with the Fever, is recovering from a 2025 injury-plagued campaign and aims to lead the team toward a 2026 championship.
- From garden gnomes to mahjong sets, Masters tournament to rake in about $70M in merch
The Masters golf tournament is projected to generate $70 million in merchandise sales during the 2026 event, surpassing the annual revenue of the Atlanta Braves. High demand for exclusive in-person items like garden gnomes and mahjong sets drives the surge, with prices often exceeding retail values on secondary markets.