Dossier
Fragrance Industry
Coverage of Fragrance Industry in the Nexus archive.
- TikTok Is Driving A Men’s Fragrance Boom
TikTok is fueling a surge in men's fragrance sales, with the platform's influence driving a cultural shift toward greater interest in personal grooming and scent selection among male consumers. The trend reflects broader changes in how social media shapes consumer behavior and brand engagement.
- This young startup is taking on a fragrance industry that hasn’t changed in a almost half century
Fragrance tech company Patina announced a $2 million funding round from notable investors including Betaworks and True Ventures. The startup is disrupting the fragrance industry, which has remained largely unchanged for nearly 50 years.