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Esther Project

Coverage of Esther Project in the Nexus archive.

Earliest in view: Jul 23 · 11:18 UTCMost recent: Jul 23 · 11:18 UTC
Co-mentioned in this coverage
Israelplace1Benjamin Netanyahuperson1Bridges Partnersorganization1Havas Media Group Germanyorganization1Larry Ellisonperson1TikTokorganization1Pew Research Centerorganization1
Recent coverage
  • WORLDJul 23 · 11:18 UTCMIDDLE EAST EYE
    'A triumphant failure': How Israel's use of social media influencers to win back support backfired

    Israel's $730m public diplomacy budget and influencer campaign, including the 'Esther Project' with agencies like Havas Media Group, failed to improve Western support amid Gaza conflict, as surveys show declining public favorability. The campaign involved paying influencers up to $7,000 per post and leveraging TikTok's US operations acquired by Larry Ellison.

Esther Project · Dossier · The Nexus