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Elizabeth Rutledge

Coverage of Elizabeth Rutledge in the Nexus archive.

Earliest in view: Jun 23 · 17:59 UTCMost recent: Jun 23 · 17:59 UTC
Co-mentioned in this coverage
Manu Orssaudperson1Fabiola Torresperson1Duolingoorganization1Gaporganization1American Expressorganization1CMO Insider Breakfastevent1Better in Denimtopic1KATSEYEorganization1Business Insiderorganization1BCGorganization1PayPalorganization1LinkedInorganization1
Recent coverage
  • BUSINESSJun 23 · 17:59 UTCBUSINESS INSIDER
    How top CMOs are making risk central to their marketing playbooks

    Top CMOs from Duolingo, Gap, and American Express emphasized risk-taking and authenticity over AI in marketing strategies during a panel at Business Insider's CMO Insider Breakfast in Cannes. Examples included Duolingo's controversial Super Bowl ad and Gap's viral 'Better in Denim' campaign featuring Katseye, highlighting platform-specific content creation and creative risks as key to breaking through digital fragmentation.

Elizabeth Rutledge · Dossier · The Nexus