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Elaichi Co.

Coverage of Elaichi Co. in the Nexus archive.

Earliest in view: Jun 8 · 15:53 UTCMost recent: Jun 8 · 15:53 UTC
Co-mentioned in this coverage
Mojo Joyoperson1Zainabperson1Berkeleyplace1Mercuryorganization1chai cafétopic1work-life balancetopic1
Recent coverage
  • BUSINESSJun 8 · 15:53 UTCBUSINESS INSIDER
    I opened a business with my wife. I felt like I lived with my business partner, not my life partner.

    Mojo Joyo and his wife Zainab opened Elaichi Co., a chai café in Berkeley, to recreate childhood memories of social gatherings over chai. They faced challenges balancing business and personal life, leading to 95% of their conversations being work-related. They attempted strategies like designating 'business-free zones' and family days but found it difficult to separate their roles as business partners and life partners.