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Edelman's Gen Z Lab

Coverage of Edelman's Gen Z Lab in the Nexus archive.

Earliest in view: Apr 26 · 12:00 UTCMost recent: Apr 26 · 12:00 UTC
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  • POLITICSApr 26 · 12:00 UTCAXIOS
    Gen Z isn't a monolith — and the data shows it

    Gen Z is divided into two sub-generations, Gen Z 1.0 (pre-pandemic) and Gen Z 2.0 (post-pandemic), with distinct political and cultural views. Younger Gen Z 2.0 men are shifting rightward, while overall youth voter preferences remain volatile. Experts highlight generational divides in trust, technology, and political engagement.