Ean Thomas Tafoya

Xcel Energy in Colorado is urging customers to reduce energy use during peak hours (4-8 p.m.) on days when temperatures exceed 90°F as part of its 'Energy Action Days' program. Customers who do not comply face higher costs under Xcel's Time of Use pricing policy. While Xcel emphasizes efficiency and savings, some customers express frustration over the timing conflicting with daily routines, while others and advocacy groups highlight the need for conservation amid rising energy demand.