Dossier
Dave Ficeli
Coverage of Dave Ficeli in the Nexus archive.
- Napa Valley wineries serve up new experiences to offset sobering downturn
Wineries in Napa Valley are confronting a difficult financial environment due to lower visitation rates and increased operational costs from global supplies. To counteract this downturn, one winery began hosting diverse events such as movie nights and comedy shows while also expanding its staff specifically to focus on customer retention.