Dossier
DEI era
Coverage of DEI era in the Nexus archive.
- Ella Langley's brand deal with American Eagle shows Bud Light how it could've been in 2023, fan fight & MEAT
American Eagle's marketing success with Sydney Sweeney and Ella Langley contrasts with Bud Light's 2023 DEI-era struggles. The collaboration with Langley, including a denim line and social media engagement, boosted stock and engagement. The article praises American Eagle's Americana branding over woke marketing strategies.