Dossier
Cutter & Squidge
Coverage of Cutter & Squidge in the Nexus archive.
- Meet the sisters who got dumped by their landlords and were down to their last £15,000 before they built an £8 million business
The sisters Annabel and Emily Lui built Cutter & Squidge starting in 2012 but faced setbacks when major retailers like Harrods and Selfridges withdrew support. After being down to £15,000, they launched a pop-up shop in London's Soho neighborhood, which became the foundation for growth. The entirely bootstrapped company has since achieved nearly £8 million in revenue and employs around 50 people.