Crumbl

Crumbl CEO Jason McGowan prioritizes work-life balance by closing company locations on Sundays and dedicating time to his seven children. The cookie company, founded in 2017, now generates over $1 billion in annual revenue with nearly 1,100 locations and 29,000 employees. McGowan emphasizes presence in family and work, aligning with broader shifts in workplace culture toward flexibility.

Crumbl, a U.S. bakery chain known for its rotating gourmet cookie menu, opened its first Mexico location in Mexico City's Roma Norte neighborhood, drawing large crowds and social media attention. The store offers weekly limited-edition cookies and classic options at premium prices, while Dog Haus, a California-based fast-casual restaurant, plans three Mexican locations starting with Mérida.

Crumbl is reintroducing its Pop-Tarts frosted strawberry cookie, featuring a butter cookie with strawberry filling, white icing, and crushed Pop-Tarts pieces. The cookie is available through June 6 as part of a morning-themed weekly lineup.

Crumbl is introducing a limited-time Cherry Bomb Golden Oreo cookie for the Fourth of July. The cookie features a chilled vanilla base rolled in Golden Oreo crumbles and topped with lime, cherry, and blue raspberry cream cheese frostings.