Dossier
Candy Kittens
Coverage of Candy Kittens in the Nexus archive.
- Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right
Jamie Laing, founder of Candy Kittens, argues that content creators will build the next Fortune 500 companies, citing the brand's success in competing with legacy confectionery giants like Mars and Nestlé. Candy Kittens acquired snack brand Graze from Unilever for £36m, highlighting Laing's belief in agile, creator-led brands over traditional corporations.