Dossier
Atoir
Coverage of Atoir in the Nexus archive.
- This model is not a real person: how AI is shaking up fashion – video
AI-generated models and digital twins are being used in the fashion industry, with The Iconic, an Australian e-commerce retailer, employing such models to sell products. The company emphasizes clear labeling of AI-generated imagery and accurate product representation. Designer Atoir highlights that responsible AI use can benefit independent brands by enhancing agility without compromising creative standards.