Ashtyn Kennedy

Retailers like Macy's and Dollar General are accused of inflating original prices to create misleading discounts, with a former Dollar General employee alleging routine price manipulation. A study by Consumers’ Checkbook found 25 retailers frequently use continuous 'fake sales,' including Gap, JCPenney, and Dick’s Sporting Goods, where items rarely sell at listed 'regular' prices.

Retailers like Macy’s and Dollar General are accused of inflating original prices to create misleading discounts. A former Dollar General employee reported being instructed to mark up prices before applying sale tags, while a study tracked 25 retailers over six months, finding continuous fake discounts at stores like Gap and JCPenney.

Retailers like Macy’s and Dollar General are accused of inflating original prices to create misleading discounts. A former Dollar General employee reported being instructed to mark up items and label them as sales, while a consumer advocacy group found widespread use of fake discounts among 25 major retailers, including Gap and JCPenney.