Dossier
ArchIQ
Coverage of ArchIQ in the Nexus archive.
- Fast-food execs keep pushing for more AI systems, but fail to see the big picture: Customers still want humans
Fast-food chains like McDonald’s and Wendy’s are expanding AI systems for drive-through and ordering, but customer surveys reveal a strong preference for human interactions. Experts argue that automation should complement, not replace, human roles to enhance customer satisfaction.
- McDonald’s testing AI drive-thru system ‘ArchIQ’ at 5 locations across US
McDonald’s is testing an AI drive-thru system called ArchIQ, nicknamed 'Archy', at five locations in the United States. The technology is currently being evaluated in these locations.