Adobe Analytics
Coverage of Adobe Analytics in the Nexus archive.
- Prime Day: Here’s what you should know to get more bang for your buck
Amazon’s Prime Day has expanded to a four-day event in 2023, with Adobe Analytics projecting $26 billion in revenue, a 9% increase from last year. The article highlights that some deals may not be as beneficial as they appear and features Andrea Woroch’s tips for maximizing savings.
- Amazon Prime Day's first day posted record U.S. online spending, beating forecasts
Amazon Prime Day's first day saw record U.S. online spending of $8.3 billion, surpassing Adobe Analytics' $7.9 billion forecast and becoming the largest e-commerce day of 2026.
- RU: Builders are bearish / Retail’s secret weapon / Big tech ban
U.S. homebuilder sentiment fell in June 2026 due to soft buyer demand, high mortgage rates, and rising construction costs, with the South experiencing the largest drop. AI tools like ChatGPT and Gemini are driving higher revenue for retailers, with AI-referred shoppers generating 53% more revenue per visit. The UK announced a ban on social media for users under 16, affecting platforms like TikTok, Instagram, and Facebook, with tech companies criticizing the enforcement challenges.