Dossier
Aaron Ahuvia
Coverage of Aaron Ahuvia in the Nexus archive.
- How Spam became one of the most iconic American brands of all time
Spam, launched by Hormel Foods Corporation in 1937, became a global success with over eight billion cans sold in 44 countries. Its affordability, long shelf life, and wartime popularity helped it become an iconic American brand, comparable to Coca-Cola and McDonald’s. The product’s versatility and emotional connection to American ideals like resourcefulness contributed to its enduring appeal.