Dossier
100% Pure
Coverage of 100% Pure in the Nexus archive.
- Explained: Why FSSAI has cracked down on Dabur’s ‘100%’ product claims
FSSAI has directed Dabur to stop using product claims like '100% Natural' and '100% Pure' due to regulatory objections. The action highlights enforcement of food labeling rules and implications for consumers and the FMCG industry.