Tesla is raising Cybertruck prices by $5,000 as it settles into a luxury niche

Tesla raised the prices of two trims—the Dual Motor and Premium All-Wheel Drive Cybertruck—by $5,000. This pricing move occurred despite sales figures falling significantly, with Cox Automotive estimating US deliveries down 32.2% in the first half of 2026. Analysts suggest Tesla is keeping the Cybertruck as a lower-volume luxury vehicle to protect profit margins.