A struggling Brooklyn bakery was months from closing. Then a Meta engineer made it go viral.

Meta employee Shuayb Qureshi began posting videos on Instagram to reconnect socially, focusing his content on local restaurants in Brooklyn and Queens. One video featuring a struggling Polish bakery went viral, helping the store owner keep the business open. This experience highlighted broader issues among tech workers regarding burnout, identity tied to work at large companies like Meta, and fear of layoffs.